Anthem Inc. Virginia Jobs

Job Information

Anthem, Inc. Director Digital, Brand & Marketing Communications in Harrisonburg, Virginia

Description

SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. Together, CareMore and Aspire form an integrated care delivery organization that cares for people with chronic and complex conditions. We work with Medicare, Medicaid, and Commercial membership on their full range of needs – clinical, behavioral, and social – from chronic disease to the most complex cases to palliative care for serious illness. We have achieved significant and measurable improvement in the total cost of care, clinical outcomes, and patient experience. As an Anthem subsidiary, we benefit from the scale and resources of one of America’s largest managed healthcare organizations. Join us and together we will drive the future of health care.

Director, Digital, Brand, & Marketing Communications

Location: Prefer candidates located in the Central or Pacific Time Zones, but will consider candidates in any of our locations.

We are seeking a dynamic Director, Digital, Brand & Marketing Communications to join our team and help us fulfill our mission of helping people live their best lives.

The successful candidate is an effective team leader, change agent, and team player who brings strength in marketing growth strategy, planning, prioritizing, and orchestrating the development of experiences, while also demonstrating proven ability to:

  • Lead integrated, end-to-end digital marketing campaigns through the targeting, creation, implementation, tracking, and analysis of initiatives.

  • Develop and implement strategies for omnichannel (mobile, paid search, SEO, social, email, SMS) to increase lead generation, nurturing, and conversions.

  • Develop primary care acquisition campaigns targeted to Medicare-eligible patients.

  • Support new product launches and new market entries through the development and execution of comprehensive patient acquisition campaigns.

  • Serve as owner and oversight of website redesign and content refresh while evaluating performance by analyzing metrics, producing reports, and recommending enhancements.

  • Direct and execute brand strategy development and measurement.

  • Develop and manage future copywriting and designer teams to bring advertising campaigns in-house.

  • Develop and manage organic and paid social media and search campaigns, assessing analytics, advising cross-functional teams to maximize ROI, and drive traffic and conversions.

  • Serve as a digital technology SME and use an array of marketing automation tools, survey tools, and various software applications to support Marketing programs and company initiatives.

  • In collaboration with marketing team members, develop and maintain a consistent brand voice and message across all digital platforms.

  • Manage internal and external resources to maintain and manage budget resources.

Qualifications

Minimum Requirements:

  • BA/BS degree in marketing, communications, or related field and 8 years of marketing & communications experience, preferably with demonstrated results in the health care industry; or any combination of education and experience which would provide an equivalent background.

  • Leadership experience required – must have managed direct reports.

  • Excellent analytical and negotiation abilities are required.

Preferred Qualifications:

  • Exceptional relationship building and communications skills; resourcefulness and proven ability to get things done; collaborative partner with internal and external stakeholders; customer and client-centric focus; ability to prioritize work and influence others.

  • B2B and B2C experience

  • Experience developing and managing budgets is very desirable.

  • Marketo and Google Analytics Certification is a plus.

  • Experience in primary care patient acquisition for seniors, so Medicare/Medicaid experience is very desirable.

  • Understanding all funnel development and feels comfortable with creating campaign strategy, KPIs, and reporting metrics.

  • Proven track record of execution and delivery of digital solutions management.

  • Self-starter, detail-oriented and comfortable in an agile, fast-paced environment.

Applicable to Colorado Applicants Only

Annual Salary Range*: $114,240 - 142,800

Actual compensation may vary from posting based on geographic location, work experience, education, and/or skill level.

  • The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

REQNUMBER: PS58037-Virginia

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