Anthem, Inc. Director Marketing - Care Delivery in Reston, Virginia
SHIFT: Day Job
Your Talent. Our Vision. Together, CareMore and Aspire form an integrated care delivery organization that cares for people with chronic and complex conditions. We work with Medicare, Medicaid, and Commercial membership on their full range of needs – clinical, behavioral, and social – from chronic disease to the most complex cases to palliative care for serious illness. We have achieved significant and measurable improvement in the total cost of care, clinical outcomes, and patient experience. As an Anthem subsidiary, we benefit from the scale and resources of one of America’s largest managed healthcare organizations. Join us and together we will drive the future of health care.
Director, Marketing – Care Delivery
Location: Prefer candidates located in the Central or Pacific Time Zones, but will consider candidates in any of our locations.
We are seeking a dynamic Director, Marketing to join our team and help us fulfill our mission of helping people live their best lives.
The successful candidate is an effective team leader, change agent, and team player who brings strength in growth marketing strategy, planning, and execution, while also demonstrating proven ability to:
Act as a partner in the business planning process at the local market and enterprise levels.
Build expertise in broker and sales support strategies that can be duplicated in multiple markets.
Design, implement and track B2B and B2C omnichannel growth marketing plans to drive patient acquisition and retention.
Use customer data and market information to proactively identify and assess new business opportunities to create customer value and profitably grow the business.
Develop business cases to support investment in growth marketing initiatives.
Lead a team in the identification and deployment of innovative, forward-thinking campaigns that drive measurable value.
Write and edit content for a variety of mediums and ensures that all communications are high quality and adhere to brand standards and style.
Develops and implements metrics to report and monitor progress against goals.
Partner closely with product marketing, brand marketing, and enterprise resources to deliver a seamless experience for our clients and members
Work with creative partners to develop messaging that is compelling and on-brand.
Recommends changes and adjustments to the marketing strategies to increase program effectiveness. Acts as a champion of change.
Hires, trains, coaches, counsels and evaluates the performance of direct reports. Must be a leader that will roll up your sleeves and work with the team.
BA/BS degree in marketing, communications, or related field and 8 years of marketing & communications experience, with demonstrated results in the health care industry; or any combination of education and experience which would provide an equivalent background.
Leadership experience required – must have managed direct reports and a field marketing team
Excellent analytical and negotiation abilities required.
Exceptional relationship building and communications skills; resourcefulness and proven ability to get things done; collaborative partner with internal and external stakeholders; customer and client-centric focus; ability to prioritize work and influence others.
Medicare experience and AEP planning are strongly preferred.
Prefer B2B and B2C experience in Medicare or a large health system.
Experience developing and managing budgets is very desirable.
Experience with Microsoft Teams, Adobe tech, Constant Contact preferred.
Experience in primary care patient acquisition marketing is highly desirable.
Marketing experience partnering with sales and brokers to develop marketing strategies that drive sales growth.
Experience developing strategies to engage brokers in multiple markets.
B2B and B2C experience
Applicable to Colorado Applicants Only
Annual Salary Range*: $114,240 - 142,800
Actual compensation may vary from posting based on geographic location, work experience, education, and/or skill level.
- The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.