Anthem, Inc. Senior Director, Head of Behavioral Health Marketing in Richmond, Virginia
SHIFT: Day Job
Your Talent. Our Vision. At Beacon Health Options, a proud member of the Anthem, Inc. family of companies, it’s a powerful combination. It’s the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
For more than 30 years, Beacon Health Options has changed the way people live with behavioral health conditions. Today, we are the undisputed leader in behavioral health management, serving 37 million people across all 50 states. At Beacon, our mission is to help people live their lives to the fullest potential. Beacon offers superior clinical mental health and substance use disorder management, a comprehensive employee assistance program, work/life support, specialty programs for autism and depression, and insightful analytics to improve the delivery of care.
Boston-based Beacon Health Options is a behavioral health management company. It covers all 50 states through more than 70 locations with 4,700 employees. Its services encompass all levels of specialty in mental health and addiction services. Beacon is a business within the Diversified Business Group (DBG), which is a solutions-oriented business unit within Anthem.
Senior Director, Head of Behavioral Health Marketing
Location: The selected candidate should be able to work Eastern or Central time-zone hours.
This leader will report to the CMO, Diversified Business Group (DBG), and be responsible for driving growth marketing and customer engagement initiatives for the Behavioral Health Business Unit. He/she will be responsible for working within a matrixed organization to develop complex, comprehensive marketing plans and strategies across multiple marketing functions in conjunction with other marketing and business stakeholders to support targeted business objectives.
The successful candidate is a dynamic, resourceful leader who brings an entrepreneurial spirit to deliver marketing initiatives that drive results, persuade and influence others, and adapt to changing business conditions.
Primary duties include, but are not limited to:
Partner with business leaders to identify strategic priorities and translate them into high-impact marketing campaigns that drive growth, engage customers, and improve business outcomes.
Building, leading, and developing a high-performance team of product marketing, distribution marketing, branding, creative, and marketing communications professionals.
Distilling complex business concepts into clear, concise, and compelling value propositions, positioning, and messaging.
Driving strategic content creation and market execution for B2B and B2B2C (B2C) growth strategies to accelerate client and customer acquisition, retain profitable business and upsell/cross-sell to maximize customer lifetime value.
Championing a digital-first mindset and Omni-channel execution in collaboration with marketing teams across the enterprise.
Using customer data and market information to proactively identify and inform new opportunities to profitably grow the business.
Developing business cases to influence future marketing investments with a rigorous focus on delivering measurable ROI.
Creating operational rigor and repeatable processes, including implementing metrics and scorecards to monitor progress against goals.
Develops and recommends department operating budgets; reviews and revises financial reports, and prepares departmental statistics.
Prepares and presentations regarding marketing programs for senior management groups, by providing strategic and visionary leadership.
Hires, trains, coaches, counsels and evaluates the performance of direct reports.
- BA/BS degree in marketing, communications, or related field; 10 years of healthcare marketing & communications experience, including 5 years of management experience; or any combination of education and experience, which would provide an equivalent background.
Experience in behavioral health and Medicaid/Medicare marketing is highly desirable.
Previous experience managing a team of direct reports across multiple marketing disciplines.
Proven track record of designing, developing, and managing sales, marketing, and/or business development functions.
Exceptional relationship-building and communications skills.
A natural collaborator with outstanding communication, listening, and relationship-building skills.
Resourcefulness and proven ability to get things done.
Collaborative partner with internal and external stakeholders.
Customer and client-centric focus.
Ability to prioritize work and influence others.
Experience in large, complicated matrixed organizations.
Able to navigate through ambiguous situations with little direction.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few.
Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.