Anthem, Inc. Senior Director of Communications and Creative Services in Richmond, Virginia
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
Senior Director of Communications and Creative Services
The Innovation Team at Anthem is leading the reinvention of healthcare by identifying, incubating, and implementing valuable solutions to deliver impact at scale and improve the health of the over 40 million members Anthem serves. Our team within Anthem Digital, is closely affiliated with Anthem’s Enterprise Strategy Group and engages with stakeholders at every level, internally and externally, to infuse innovative ideas, behaviors, processes, and products across the organization. In this role you will have the opportunity to drive solutions from seed to scale, leverage resources and relationships to be a change agent leading the modernization and digitization of healthcare for a Fortune 30 company.
As Sr. Director, Innovation Creative Services, you’ll report to the Chief of Staff, Innovation and infuse innovative mindsets, practices, and programs across and beyond the organization through omni-channel communications and creative outputs for internal and external stakeholders.
You will lead an execution focused team to develop creative communication strategies, campaigns, and materials that transform the process and perception of healthcare. Your team will work cross functionally across Innovation to create the right message in the right medium to engage audiences and help them understand the value of Innovation’s programs and strategic objectives.
This is a hands-on role for someone who leads from the front and is skilled at skilled at translating complex organizational strategy and technical programs into communications plans, campaigns, and materials for a variety of audiences, providing guidance on communication and design, managing a portfolio of projects, and leading a team of creatives focused on execution.
Lead Innovation Creative Services team to deliver thoughtful, well-executed, and effective marcom and creative materials.
Ability to prioritize and drive a portfolio of omni-channel communication and creative projects from concept through delivery, engaging stakeholders appropriately.
Develop communication strategy, plans, and campaign concepts. Adept at managing timelines, presenting and communicating progress to executive teams.
Establish and maintain collaborative relationships to drive results.
Direct multiple major projects/programs with broad scope and strategic business impact.
Work collaboratively across a matrixed, cross-functional structure, and hire, train, coach, counsel, and evaluate the performance of direct reports to develop a high-performance team.
Track outcomes and manage activities and program performance in accordance with budget and strategic direction.
Skills needed to thrive in this role:
Relentless focus on execution. Strong record of delivering communications from concept through delivery for complex topics in an engaging and effective way.
Strong ability to identify the key messages for a given topic to connect the audience and drive engagement, understanding, and action.
A no problem too big or small mindset – willing to lean in and enthusiastically help with an email review up to the conceptualization of a marcom plan for a program that transforms the enterprise.
Strategic mindset and the ability to see and act within the bigger picture while connecting dots and finding opportunities for collaboration
Skillful at building consensus and making thoughtful, data-driven recommendations for project / program prioritization, solution design, issue management, risk identification and mitigation
Excellent business judgment and a practical, common-sense approach to getting things done
Masterful cross-functional communication to ensure all technical and non-technical stakeholders can collaborate effectively and stay engaged throughout the lifecycle of a project
A “radar” for identifying when a struggling project needs additional guidance from you or knowledge from other experts within Anthem
Ability to insightfully examine the status quo, analyze opportunities for improvement, creatively generate solutions, and demonstrate the grit to realize the change
Leadership and the ability to inspire, motivate, and organize a team, winning the respect of your peers and direct reports
BA/BS degree, 8+ years of experience in driving strategic communications, creative services execution, marketing, or any combination of education and experience, which would provide an equivalent background. MBA preferred.
Experience/education in PR, Technology, Healthcare (Payer or Provider) highly preferred.
Demonstrated results with progressively increasing responsibilities and 2+ years of people-leadership experience with the proven ability to manage multiple tasks, projects, and a geographically distributed team.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.