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Anthem, Inc. Staff VP & Anthem Student Advantage Segment Leader in Richmond, Virginia


SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem Blue Cross and Blue Shield, a proud member of the Anthem, Inc. family of companies, it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. This is an exceptional opportunity to do innovative work that means more to you and those we serve.

Staff VP & Anthem Student Advantage Segment Leader


Drive the Student healthcare insurance segment for undergraduate, post graduate and international students by defining and leading the strategy and coordination between the segment and the local markets. Spearheads innovation and strategy to achieve company goals.

Key Responsibilities

  • Develop and execute on the ASA growth strategy to meet or exceed LTGP membership & op gain targets

  • Develop competitive end-to end Student Health strategies across the enterprise and serve as the single point of accountability for attainment of the segment goals

  • Provide insights to the local markets from the Student organization

  • Partner with product to ensure competitive tracking and development of innovative Student products.

  • Ensure ongoing performance management of all related market strategies through crafting of key KPIs and development of appropriate tracking methods (e.g., performance dashboards)

  • Use performance management metrics to understand existing performance gaps and develop appropriate interventions

  • Oversee and direct management of external distribution relationships to effectively execute on sales and account management strategies.

  • Test, develop, and incubate ideas/solutions for digital member experiences for the student population

  • Generate and manage Student business with the BCBSA and other Blue Relationships

  • Expand our product line directly and indirectly such as our BH Student solutions, Intercollegiate sport programs, K-12 risk

  • Hires, trains, coaches, counsels, and evaluates performance of direct reports.

Location: May be located within commuting distance to an office in any of the 14 Anthem Blue States (ME, NH, CT, NY, CO, NV, GA, IN, OH, KY, MO, VA WI, or CA)


Requires a BA/BS degree; 10 years of experience in the healthcare sector to include leadership within a large organization; or any combination of education and experience, which would provide an equivalent background. MBA preferred.



  • 10+ years of progressive sales and marketing experience for student segments in health insurance

  • 10+ years of management experience, experience as a student segment lead is preferred

  • Demonstrated experience in leading the design and execution of commercial strategies for one or multiple segments

  • Experience managing the performance and operations of segments and investment/initiatives

  • Demonstrated track record of creating top line growth by developing marketing strategies for various businesses and products.


  • Innovative

  • Execution-driven

  • P&L management experience

  • Operationally-focused

  • Strong judgment

  • Analytical thinker


  • Ability to fluidly navigate matrixed organization

  • Ability to deliver on P&L and membership commitments

  • Excellent sales and negotiation skills

  • Excellent product management skills

  • Excellent people development skills

  • Excellent innovative sales and relationship development skills


  • Deep understanding of the Student marketplace

  • Strong relationships with the key distribution outlets

  • Deep understanding of market trends and developments in commercial segments (focus on Student)

  • Knowledge of commercial customers and customer needs in the Student segment

  • Strong understanding of market-leading practices, competitive intelligence, and cutting-edge innovation in the market

  • Strong network of key industry players (e.g., top tier brokerages and consultancies)

  • BCBSA knowledge and experience with Blue Partnerships

(Official Title: Staff VP Commercial & Speciality Business Division Segment/Product Management)

Applicable to Colorado Applicants Only

Annual Salary Range*: $165,200 - $206,499

Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

  • The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

REQNUMBER: PS54542-Virginia